Page 1537 - Get_Training_Catalogo_presencial_2026
P. 1537

WORKSHOP - PERSONAL MARKETING                                                     22 | Imagem e Look Pessoal e Empresarial
                                                                                           22 | Personal and Business Image Look
         Requirements
         No Requirements







          Personal marketing may be considered a set of individual strategies to attract and  develop interesting contacts and  relations from
          personal and professional points of view, in order to give visibility to relevant characteristics, skills and competences to be accepted and
          acknowledged by others.





                                                            CONTENTS
             OBJECTIVES
                                                            Module 1 - Personal Marketing as a Factor of Success
             At the end of this training course, trainees will have acquired   - Definition of Personal Marketing
             a global insight on the scope and importance of personal   - Importance of Look
             marketing; they will be able to acknowledge aspects to   - Scope and Objectives of Using Personal Marketing
             consider in improving personal image and ability of social
             interaction; they will know how to identify the necessary
             elements to have a correct professional attitude.  Module 2 - Aspects to Consider in Personal Marketing
                                                             - Courage to Change
                                                             - Enthusiasm and Self-Confidence
             ADDRESSEES                                      - Importance of Looks

             Everyone working in fashion and everyone who wants to   - Importance of image
             develop potential in order to reach succes by personal   - Personal Cares
             marketing.                                         - Choosing Clothing
                                                                - Biotypes, Colours, Shapes and Patterns
                                                                - Accessories
                                                                - Make-Up
                                                                - Corporate Dress Code
                                                             - Etiquette
                                                             - How to Correctly Communicate
                                                                - Correctly Communicate on the Phone
                                                                - Participation in a Meeting
                                                                - Knowing How to Hear
                                                                - Speaking to a Camera
                                                                - Speaking in Public
                                                                - Vocabulary
                                                             - Being a Leader
             INFORMATION
                                                            Module 3 - Work and Career
             Hours: 6h
             Time: See Training Plan                         - Professional Posture
             Material Delivered: Training Support Material   - Curriculum Speaks for Us
             Training: Attendance Required                   - Presentation Letter
             Regime: Working Hours / Post-Working Hours      - Job Interview
                                                            Module 4 - Constructing and Implementing a Personal Marketing Plan
                                                             - Tools and Techniques to Build a Personal Marketing Plan
                                                             - Implementing a Personal Marketing Plan
             METHODOLOGIES

             Methodology used by the trainer will be expository,
             demonstrative and/or active, favouring the latter
             whenever possible. Several practical exercises will
             be performed.















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