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WORKSHOP - PERSONAL MARKETING 22 | Imagem e Look Pessoal e Empresarial
22 | Personal and Business Image Look
Requirements
No Requirements
Personal marketing may be considered a set of individual strategies to attract and develop interesting contacts and relations from
personal and professional points of view, in order to give visibility to relevant characteristics, skills and competences to be accepted and
acknowledged by others.
CONTENTS
OBJECTIVES
Module 1 - Personal Marketing as a Factor of Success
At the end of this training course, trainees will have acquired - Definition of Personal Marketing
a global insight on the scope and importance of personal - Importance of Look
marketing; they will be able to acknowledge aspects to - Scope and Objectives of Using Personal Marketing
consider in improving personal image and ability of social
interaction; they will know how to identify the necessary
elements to have a correct professional attitude. Module 2 - Aspects to Consider in Personal Marketing
- Courage to Change
- Enthusiasm and Self-Confidence
ADDRESSEES - Importance of Looks
Everyone working in fashion and everyone who wants to - Importance of image
develop potential in order to reach succes by personal - Personal Cares
marketing. - Choosing Clothing
- Biotypes, Colours, Shapes and Patterns
- Accessories
- Make-Up
- Corporate Dress Code
- Etiquette
- How to Correctly Communicate
- Correctly Communicate on the Phone
- Participation in a Meeting
- Knowing How to Hear
- Speaking to a Camera
- Speaking in Public
- Vocabulary
- Being a Leader
INFORMATION
Module 3 - Work and Career
Hours: 6h
Time: See Training Plan - Professional Posture
Material Delivered: Training Support Material - Curriculum Speaks for Us
Training: Attendance Required - Presentation Letter
Regime: Working Hours / Post-Working Hours - Job Interview
Module 4 - Constructing and Implementing a Personal Marketing Plan
- Tools and Techniques to Build a Personal Marketing Plan
- Implementing a Personal Marketing Plan
METHODOLOGIES
Methodology used by the trainer will be expository,
demonstrative and/or active, favouring the latter
whenever possible. Several practical exercises will
be performed.
ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 15

