Page 393 - Get_Training_Catalogo_presencial_2026

WORKSHOP - MANAGEMENT AND CUSTOMER
RETENTION TECNIQUES 04 | Área Comercial

04 | Commercial Area
Requirements
No Requirements

This workshop addresses themes such as techniques and studies of the value of clients to a company (lifetime value), forms and concepts of
winning and retaining customers, study and techniques of cross-selling, competitiveness and management of customers, Quality Systems
and documentation for the relation with customers.

CONTENTS
OBJECTIVES
Module 1 - Customers as a Company Asset
At the end of this workshop, trainees will have acquired - How to Win Customers
technical skills to know how to assess a customer - Cross-Selling
portfolio; to organize structuring and plan the best market - Quality in Customer Service and Retention of Customers
share and to know how to improve their ability to expand
products or services by creating parallel sales channels.
Module 2 - Competitiveness as Customer Retention
- Competitiveness as Imperative Difference
ADDRESSEES - Structure of Competitiveness
Entrepreneurs and businessmen; managers and heads of Module 3 - Customer Portfolio Management
customer services; sales managers; customer services
professionals and commercials; everyone who wants to - How to Effectively Manage a Customer Portfolio
acquire knowledge in the fields of customer service in - Customer Loyalty and Safety
commercial and marketing sectors.

INFORMATION

Hours: 6h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 75