Page 347 - Get_Training_Catalogo_presencial_2026

GLOBAL MARKETING 04 | Área Comercial
04 | Commercial Area
Requirements
Concepts of Marketing

This course intends to teach trainees on ways of identifying market segments at a global scale. It is also intended for trainees to acquire a
deep knowledge on political and legal factors, competition and technology.

CONTENTS
OBJECTIVES
Module 1 - Market
At the end of this training course, trainees will have - Market Analysis Methodologies
acquired the skills to conduct market research in its - Market Strategies
different perspectives, including trend observation, always - Segmentation and Positioning
considering the target customer/consumer characterization;
to be able to relate and build a bridge between companies’ - Competitive Forces and “Value Chains”
goods and services and the consumers or users choices.
Module 2 - Product Pricing, Distribution and Communication Policies
- SWOT Analysis
ADDRESSEES - Marketing Plan

Professionals working in the area: technical staff, - Implementation
specialized professionals, entrepreneurs and managers - Marketing-Mix
(with bachelors degree, university degree or finalist
students); everyone who intends to deepen knowledge in Module 3 - Management of Variables
the area. - Plan Control and Assessment
- E-Marketing
- Concepts
- Tools

INFORMATION

Hours: 30h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 29