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MARKETING AND FINANCIAL ANALYSIS 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

Definition of marketing strategies is a process that allows organizations to focus their resources on emerging opportunities, in order to
increase sales and competitive advantage regarding other companies.
For a marketing strategy definition to be effective, it is necessary to previously conduct a financial analysis, in order to verify, for example,
if a marketing strategy will have the expected return.

CONTENTS
OBJECTIVES
Module 1 - Financial Analysis
This course aims to give trainees techniques and skills to - Definition of Financial Function
allow responding to companies’ needs as a consequence - Financial Function
of market development; to study techniques of analysis and - Limits of Financial Function
critical appraisal of the company economic and financial
situation. - Introduction to Balance
- Introduction to Statement of Income
ADDRESSEES Module 2 - Financial Analysis Methods and Techniques
- Functional Balance
All professionals whose work is directly related with
marketing and financial analysis; everyone interested in - Assessment of Functional Results
learning on this area. - Types of Ratios
Module 3 - Marketing Diagnosis and Strategic Formulation
- SWOT Analysis
- Analysis of External and Internal Environment
- Market Segmentation
- Target Segments
- Positioning

Module 4 - Marketing Plan
- Advantages
- Marketing Plan Implementation Stages
- Organization of a Marketing Plan
- Establishing Marketing Objectives
- Communication and Implementation of the Marketing Plan
INFORMATION - Marketing Assessment and Control
Hours: 40h - Definition of Contingency Plans
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 31