Page 345 - Get_Training_Catalogo_presencial_2026

MERCHANDISING AND PRODUCT PROMOTION 04 | Área Comercial
04 | Commercial Area
Requirements
Commercial management skills and notions on negotiation and sales techniques

Merchandising and product promotion are marketing tools which concern a set of techniques responsible for a highlighted product
information and presentation at the selling point, in order to speed its rotation and profitability.

CONTENTS
OBJECTIVES
Module 1 - Merchandising Technical Components
At the end of this training course, trainees will be able to - Definitions and Areas of Operation
define the roles of merchandising; to master its technical - Developed Functions
components; to manage stocks; to choose and monitor - Markets and Products
the indicators; to make selling points dynamic; to manage
human and material resources; to master knowledge, - Results
methodologies and techniques that will allow the - Commercial Surfaces
management of merchandising and of its components.
Module 2 - Global Areas and Sections
- Trade Policy
ADDRESSEES - Inner Architecture
Professionals involved in product merchandising - Types of Supply and Furniture
processes; everyone who has an interest in the subject.
Module 3 - Management and Rotation of Stocks
- Profitability and Indicators
- Animation at the Selling Point
- Offers, Animation and Environment

Module 4 - Human and Material resources
- Human Resources Management
- Material Resources Management

INFORMATION

Hours: 40h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 27