Page 371 - Get_Training_Catalogo_presencial_2026

DIGITAL MARKETING - FACEBOOK 04 | Área Comercial
04 | Commercial Area
Requirements
Basic knowledge of Marketing

Nowadays, it is undeniable the supremacy of social media and the social network Facebook, while middle and privileged way of communication with
the different audiences. Facebook is a Web site and social network service that was launched on 4 February 2004, operated and privateproperty of
Facebook Inc. The 4 October 2012, Facebook reached the mark of 1 billion active users, it the largest social network in the world.

CONTENTS
OBJECTIVES
Module 1 - General Notions of Facebook Marketing
At the end of the training, the trainees will have acquired a - Introduction to Facebook Marketing
thorough knowledge of how to manage a Facebook page. - Business applications of Facebook: Facebook Pages, Facebook Ads and
The trainees will be also with a general idea of what web Facebook Platform
2.0 is, that compose it and what its specificities.
- General principles of a Facebook strategy
- Steps to planning a Facebook strategy
ADDRESSEES - Facebook pages, personal profiles and groups: peculiarities, differences and
conversion method
The course is intended for Marketing and communications
professionals, Human resources, the commercial area and Module 2 - Facebook Pages
in all sectors of activity including directors, managers,
CEO, directors and Presidents. - Creating a Facebook Page
- General Setup a Facebook Page
- Management of Permissions
- Management of Administrators
- Content management
- Publication types: text, link, image, video and macro
- Good practices and examples for creating publications
- Facebook’s algorithm
- Strategy and content policy definition

Module 3 - Tabs/Applications of Facebook pages
- Native Applications: Pictures, videos, events and notes
- Integrating external applications on a Facebook Page: Woobox, Shortstack
and other
INFORMATION Module 4 - Techniques and best practices for raising new followers, without
recourse to paid advertising
Hours: 10h
Time: See Training Plan
Material Delivered: Training Support Material Module 5 - Facebook Insights: metrics and Performance Indicators
Training: Attendance Required - Page-level Metrics (Page Level Data)
Regime: Working Hours / Post-Working Hours - Metrics at the level of publications (Post Level Data)
- How to interpret the metrics
- Export of Facebook insights to Excel

METHODOLOGIES

The methodologies to be used by the trainer will be
demonstration, exhibition, and/or active, promoting
whenever possible the active methodology.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 53