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LINKEDIN FOR BUSINESS 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

LinkedIn is currently the most important platform used in the professional world, it is essential for promoting professionals, businesses as
well as, introducing and identifying one directly to other potential customers.

CONTENTS
OBJECTIVES
Module 1 - LinkedIn General Concepts for Business
This course aims to activate people profiles on the - Characterizing the user’s profile
LinkedIn platform; identifies business strategies for the - The LinkedIn Enterprise Applications
different business areas of a company. It enables one to - General Principles of a LinkedIn Strategy
use specific search techniques, using search engines and
creating action plans which help the users with tasks and - Steps for Planning a LinkedIn Strategy
commercial activities on LinkedIn.
Module 2 - The Personal Profile on LinkedIn
- Personal Profile
ADDRESSEES - Personal Profile Visibility

This course is intended for all those interested in this - Managing Contact Network
matter. - LinkedIn Maps
- Auditing LinkedIn Profile: LinkedIn Profile Check-Up
Module 3 - Business Pages on LinkedIn
- Business Pages: from Creation to Optimization
- Products and Services: Creation, Segmentation, Recommendation and
Optimization
- Monitoring and Optimizing: LinkedIn Signal, Metrics and Activity Indicators

Module 4 - Paid Advertising on LinkedIn
- General Concepts on Paid Advertising
- Types of Paid Advertising
- How to Create and Optimize Paid Advertising Campaigns
- Metrics and Advertising Activity Indicators on Paid Advertising
INFORMATION

Hours: 8h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 49