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WEB MARKETING 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

Moreover, consumers, spend their time online, purchasing and making decisions based on information collected over the Internet. Regarding
this, the web marketing is becoming more and more important for companies and individuals, thus, mastering this field and all tools
associated is essential.

CONTENTS
OBJECTIVES
Module 1 - Internet and Marketing: Analysis of operational concepts
This course aims to enable trainees to plan and implement - E-business
a web marketing campaign by establishing personalized - E-commerce
support to customers.
- E-services
- E-marketing-mix
ADDRESSEES - Products and e-products
- Innovation and Innovation Management
All interested in this matter. From students to, consultants,
entrepreneurs, managers, marketing managers, site Module 2 - Online Advertising
managers, among others.
- Formats and Rules
- Systems Pricing
- Mobile Formats
- Viral Formats
- Campaign Examples
- Practical Tools of Online Advertising
Module 3 - Positioning in Search Engines
- Natural Positioning (SEO)
- Positioning Pay (SEM)
- Positioning of practical tools in Search Engines
Module 4 - Social Networks
- Natural Positioning (SMO)
- Multi-Channel Interaction
INFORMATION Module 5 - Business Intelligence and CRM

Hours: 30h - BI Concepts
Time: See Training Plan - Profiling and Targeting
Material Delivered: Training Support Material - CRM Systems
Training: Attendance Required - Measurement Control Business
Regime: Working Hours / Post-Working Hours - Profiling and Targeting
- CRM Systems

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 47