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COMMERCIAL CONTROLLER                                                             04 | Área Comercial
                                                                                           04 | Commercial Area
         Requirements
         No Requirements







          This course will provide trainees knowledge on strategies and financial control tools applied to business processes.








                                                            CONTENTS
             OBJECTIVES
                                                            Module 1 - Business Process
             This course aims to give trainees the necessary knowledge   - What is the Commercial Control?
             in commercial control enabling this role in an excelling   - What is the Controller’s role?
             manner.
                                                             - How to Integrate the Business Process into the Business Strategy
                                                             - How to improve the Business Process
             ADDRESSEES                                      - High Performance Methodology and Commercial Management
             For everyone who needs to acquire supervision and   Module 2 - Improving performance
             financial control skills applied in business processes.
                                                             - Balanced Scorecard
                                                             - KPIs for the Commercial Control
                                                             - Sales and their effect to the Commercial Control

                                                            Module 3 - Commercial Forecast
                                                             - Business Strategy Concept
                                                             - Annual Economic Plan and Budget
                                                             - How to Integrate CRM models in the Commercial Forecast

                                                            Module 4 - Planning, analyzing and measuring the Commercial Controller
                                                             - Means of analysis for Commercial Control
                                                             - Relation between Strategy and Profitability of Products/Services
                                                             - How to elaborate “Life Time Value” models




             INFORMATION

             Hours: 40h
             Time: See Training Plan
             Material Delivered: Training Support Material
             Training: Attendance Required
             Regime: Working Hours / Post-Working Hours




             METHODOLOGIES

             Methodologies used by the trainer will be
             expository, demonstrative and/or active, favouring
             the latter whenever possible.
















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