Page 357 - Get_Training_Catalogo_presencial_2026

TELEMARKETING 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

Nowadays, telemarketing is a commercial strategy applied by several companies, and is a sector with many professional options. The development
of communication and commercial skills is essential to everyone who uses a telephone in the relationship with customers. To plan phone calls, to
know how to listen and communicate and to understand the customer needs can lead to a larger efficiency in treating complaints.

CONTENTS
OBJECTIVES
Module 1 - Introducing Telemarketing
At the end of this training course, all trainees will have - Definition of Telemarketing
acquired adequate attending skills and will know how to - Communication Process
deal with customers complaints.
- Goals of Direct Marketing
- Planning a Campaign
ADDRESSEES - Defining the Campaign Target
- Databases
Entrepreneurs; business people; managers, professionals
responsible for customer service; sales managers; Module 2 - Telephone Service
customer service professionals; commercials and anyone
interested in developing telemarketing skills. - Telephone
Module 3 - Call Centre
- Definition and Structure

Module 4 - Marketing Actions
- Types of Direct Marketing Campaigns
- Telemarketing
- How to Negotiate and Sell Efficiently

Module 5 - Arguing Rules
- Levels of Negotiation in Sales
- Emotional State of the Seller
Module 6 - Sales Steps
- Process of Communication with Customers
INFORMATION - Rapport Techniques in Sales
Hours: 20h - The Way of Speaking (Voice Positioning and Tone)
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 39