Page 359 - Get_Training_Catalogo_presencial_2026

MARKETING AND PUBLIC IMAGE SURVEYS 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

This course intends to prepare research technicians to conduct surveys and polls related with an activity on the public opinion.

CONTENTS
OBJECTIVES
Module 1 - Designing a Public Survey
At the end of this training, trainees should have acquired - Analysis and Characterization of Weaknesses
technical skills that will allow them to conduct public - Creation of a Form with Standard Questions
surveys on a subject, activity or product; trainees will know - Identifying Geographical Areas for the Inquirers
how to assess public opinion in accordance with results,
to find problems, plan viable solutions and to perform and - Creating Groups of Inquirers
apply solutions in accordance with polls conducted. - Target Audience of Inquirers
Module 2 - Inquiry Assessment Results
ADDRESSEES - Creation of Objectives Assessment Maps

All professionals who intend to acquire Marketing - Determination by Questionable Items
knowledge and who intend to correctly apply a public
survey. Module 3 - Findings and Identification of Results by Methods
- Identification by Categories of Methods Applied
- Crossing Results with Geographic Areas

Module 4 - Solution Planning and Application
- Presentation of Structures and Solutions - “The Sample”
- Elaboration of a Project with “Research Instruments”
- How to Issue Questions
- Assessment of Questionnaire and Structure
Module 5 - Process Execution and Application
- Achievement and Execution of the Solutions Project
- Tabulation or Data Collection
- Elaboration of Report
INFORMATION - Decision-Making and Solutions
Hours: 30h
Time: See Training Plan Module 6 - Satisfaction Survey
Material Delivered: Training Support Material - How to Do it
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

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