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DIGITAL MARKETING - GOOGLE ADWORDS 04 | Área Comercial
04 | Commercial Area
Requirements
Basic knowledge of Marketing

Google AdWords is an advertising service of Google’s performance (pay per click), which allows placement of ads contextually related to the
results of the research carried out, being one of the most interesting tools to attract qualified traffic to a website. Among the advantages of using
the high capacity of segmentation, monitoring and continuous optimization.

CONTENTS
OBJECTIVES
Module 1 - Introduction to AdWords
At the end of the training, the trainees will have acquired - What is it and how does Google AdWords
in-depth knowledge to the development and implementation - General concepts and main advantages
of Google AdWords campaigns, using the AdWords Editor - Quality score
tool.
- Classification of Ad
- CPC Real
ADDRESSEES - Anatomy of an AdWords account
- Google AdWords Interface (web version)-overview of features
The course is designed for Marketing professionals and - Creating an account
Communication, Human resources, the shopping area and
all sectors of activity including directors, managers, CEO, - Billing and other account level definitions
directors and Presidents. - The six steps to an optimized campaign
Module 2 - Segmentation
- Search Network & Display
- Segmentation by keywords
- Geographic Segmentation and by language
- Segmentation by device
- Segmentation by schedule

Module 3 - AdWords Tools
- Change history
- Opportunities
- IP Exclusion
- Traffic Estimator
- Forecasting and diagnosis of ads
INFORMATION - Route planner keywords
Hours: 10h
Time: See Training Plan Module 4 - The AdWords Editor
Material Delivered: Training Support Material - Advantages of AdWords Editor
Training: Attendance Required - The AdWords Editor Interface
Regime: Working Hours / Post-Working Hours - Configuration of one or more accounts

METHODOLOGIES

The methodologies to be used by the trainer will be
demonstration, exhibition, and/or active, promoting
whenever possible the active methodology.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 57