Page 379 - Get_Training_Catalogo_presencial_2026

MERCHANDISING 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

The course offers modern notions and techniques of merchandising and shop windows at the point of sale, with the aim of maximizing the
profitability of the establishment. In addition, you can combine the aesthetic and creative vision with the commercial dynamics. We will help you
promote the image of your establishment and boost your products and services, ensuring you greater profitability.

CONTENTS
OBJECTIVES
Module 1- Definition and specific terminology
At the end of the training the trainees will:
- Define the concept and objectives of merchandising and Module 2 - Space: Organization of the sales space
window dressing and diagnose the different factors that - Linear
intervene in the optimization of a commercial space;
- Identify the promotional elements of the establishment - Sections
and apply product promotion techniques according to the - Store Highlights
different contexts;
- Know how to perform a showcase correctly. Module 3 - Market Research

Module 4 - Contacts and advertising
- Advertising elements
ADDRESSEES
Professionals from the different business sectors, trade, Module 5 – Products
merchandising, decoration and other related professions. - Typology, classification and product life cycle

Module 6 - The customer in the store
- Types of purchase
Module 7 - The Store Animation
- Means of animation
- Price reductions (balances, promotions and settlements)

Module 8 - The storefront and the interior of commercial establishments
- Window Type
- Grouping types in a storefront
INFORMATION - Store Spaces
Hours: 15h - Color typology
Time: See Training Plan - Lighting
Material Delivered: Training Support Material - Signaling
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

During the training process, the procedures to be followed, framed
by the cooperative pedagogy, intend to facilitate the appropriation
in learning, valuing the skills, experiences, routes, a sharing of
knowledge and logic in a dynamic of adaptability to the profile of
the participants. Will be privileged active method, in alternation
with the expository methods, questioning and statement, through
the sharing of knowledge and experiences, raise awareness of the
use of new information and communication technologies on the
professional context and the practical application of the materials
treated through individual and group work, case studies, videos,
quizzes, debates, etc.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 61