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SEMINAR - STRATEGIC MARKETING 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

To identify the right moment to launch a product in the market, in order to have a tune between markets needs and a company capacity is
fundamental for a company. All activities within the strategic marketing process necessarily depend on the respective knowledge of the market.
Therefore, companies need to conduct a constant collection of information, in order to assure the capacity to respond to consumers demand.

CONTENTS
OBJECTIVES
- Marketing Strategy and Planning
Participants on this seminar will receive knowledge that - Role of Marketing in Planning
will allow them to create value for their company; to create - Difference Between Strategic Marketing and Operational Marketing
marketing strategies for companies in the industrial, - Development of Strategic Management
commercial and provision of services sectors; to elaborate
the marketing strategic planning; to implement, control, - Strategic Marketing Implementation and Evolution
assess, correct and analyse opportunities and threats on - Stages to Develop the Process of Strategic Management
business environment and conduct competition and internal - Marketing Mix
environment analysis. - Marketing Social
- Web Marketing
- Trade Marketing
ADDRESSEES
Professionals of several areas; managers; directors and
students who intend to update themselves on the subject,
who want new challenges and wish to obtain more
knowledge on the subject.

INFORMATION

Hours: 30h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

This seminar will be lectured essentially in a
theoretical and practical perspective, addressing
specific needs of trainees. Conduction of practical
exercises will play a central role in familiarity and
progressive domain by the trainees.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 63