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SEMINAR - CUSTOMER RELATIONSHIP
MANAGEMENT - CRM 04 | Área Comercial

04 | Commercial Area
Requirements
No Requirements

CRM or customer relationship management is the integration of marketing and technology to provide more effective and integrated means
to the company in order to answer, acknowledge, recognise and take care of the customer in real time. These data will be transformed in
information that will allow to know the customer and to make it to have a customized treatment.

CONTENTS
OBJECTIVES
- To understand Marketing, its Importance and its Added-value within the
This workshop aims to prepare professionals for the Organization
challenges related with the service and relation with - Relational Marketing
customer by developing and updating knowledge in the - CRM - Customer Relationship Management
field of relational project management in any type of
organization. - Direct Marketing
- Information Technologies at the Service of CRM
- Implementing a New CRM Strategy
ADDRESSEES
Professionals from several areas; sales professionals;
managers; directors and students who want to update
themselves on the subject.

INFORMATION

Hours: 30h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

This seminar will be lectured essentially in a
theoretical and practical perspective, addressing
specific needs of trainees. Conduction of practical
exercises will play a central role in familiarity and
progressive domain by the trainees.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 67