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WORKSHOP - CUSTOMER RELATIONSHIP
MANAGEMENT - CRM 04 | Área Comercial

04 | Commercial Area
Requirements
No Requirements

CRM or customer relationship management is the integration of marketing and technology to provide more effective and integrated means
to the company in order to answer, acknowledge, recognise and take care of the customer in real time. These data will be transformed in
information that will allow to know the customer and to make it to have a customized treatment.

CONTENTS
OBJECTIVES
- To understand Marketing, its Importance and its Added-value within the
This workshop aims to prepare professionals for the Organization
challenges related with the service and relation with - Relational Marketing
customer bby developing and updating knowledge in - CRM - Customer Relationship Management
the field of relational project management in any type of
organization. - Direct Marketing
- Information Technologies at the Service of CRM
- Implementing a New CRM Strategy
ADDRESSEES
Professionals from several areas of knowledge; sales
professionals; managers; directors and students who want
to update themselves on the subject.

INFORMATION

Hours: 6h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 69