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DIGITAL MARKETING - GOOGLE ADWORDS
(FACEBOOK + ADWORDS) 04 | Área Comercial

04 | Commercial Area
Requirements
Knowledge on Internet

Nowadays social supremacy of social media and social network Facebook is undeniable as a mean and privileged form of communication
with different audiences. This training will highlight two main points: Facebook (from planning to implementation and measurements) and
Google Adwords.

CONTENTS
OBJECTIVES
Module 1 - Web 2.0
At the end of this training, trainees will have acquired deep - Introduction to the Concept (Differences between Web 1.0, 2.0 and 3.0)
knowledge on how to manage a Facebook page and of how - Exploring from the Conversation Point of View
to advertise in Google. Trainees will also acquire a general - General Data (Using Internet, Social Networks – Worldwide/Portugal/Angola)
idea of what web 2.0 is, what constitutes it and which
specificities it has. - Key Concepts (Social Bookmarking, Virtual Worlds, Social Media vs. Social
Networks)
ADDRESSEES Module 2 - Social Networks
- Horizontal vs. Vertical Social Networks
Everyone interested in knowing more on social media
marketing. - Types of Social Networks for Different Targets
Module 3 - Facebook
- Reading a Page (Amateur vs. Professional)

Module 4 - SEO
- Organic Research vs Advertising
- Factors that Influence Organic Research (SEO/SEM)
Module 5 - Other Networks
- Twitter: What Is It? Who Uses It? To What Type of Business is it applied for?
- Linkedin: What Is It? Who Uses It? To What Type of Business is it applied for?

Module 6 - Advertising in Internet
- Google Adsenses
- Affiliation
INFORMATION - Others (Linkedin Ads)
Hours: 6h - Google Adwords
Time: See Training Plan
Material Delivered: Training Support Material Module 7 - Google Adwords
Training: Attendance Required - Keywords “Negotiation”
Regime: Working Hours / Post-Working Hours - Copywriting
- AdWords Editor
- Designing a Campaign
- Ads Tests
- Results Analysis
METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 59