Page 373 - Get_Training_Catalogo_presencial_2026

DIGITAL MARKETING - LINKEDIN 04 | Área Comercial
04 | Commercial Area
Requirements
Basic knowledge of Marketing

LinkedIn is the world’s largest professional network. Build your professional identity online and stay in touch with classmates and of work. Find
professional opportunities, and new business ventures. Learn about the latest news from your industry, be inspired and get the insights you need
to be even better at what you do.

CONTENTS
OBJECTIVES
Module 1 - Introduction to LinkedIn
Globally, this course allows you to acquire practical skills - LinkedIn: national reality
to understand the benefits of using the LinkedIn network - Benefits of using LinkedIn
and activate personal profiles on LinkedIn platform. At the
end of the training the trainees will learn: increase visibility Module 2 - Individual LinkedIn Profiles optimization
with your employment potential market, create a profile
appealing arising on top of LinkedIn searches, develop a - Important Settings of the LinkedIn profile
network of powerful contacts to gain access and visibility, - How to have a profile on LinkedIn (champion profile with high levels of visibility
how to do prospecting of key contacts (companies and on the network)
individuals) by using the advanced search and other tools, - Rules of etiquette and Manners on LinkedIn
select the most important Influence for his professional - Profile performance
activity and create an effective performance planning.
Module 3 - Advanced Prospecting Contacts
ADDRESSEES - LinkedIn and the commercial prospection process (business communication
and Recruitment, make key contacts prospection (companies and individuals)
The course is intended for Marketing and communications using Advanced search and other tools
professionals, Human resources, the commercial area and - Strategies of a LinkedIn User (commercial, Marketing or Recruiter):
in all sectors of activity including directors, managers, a) Development of policy Contacts
CEO, directors and Presidents. b) groups of influence (search for leads, partners, candidates or investors)
c) groups to promote the corporate image, establish channels of
communication and obtaining resources
d) research and company analysis

Module 4 - Action plan LinkedIn
- Active listening Tools on LinkedIn (contacts/markets): know
how to take advantage of listening actively to increase the network of contacts
INFORMATION and sales opportunities; write messages, which are welcomed, based listening
Hours: 10h actively and build close approach methodology in 5 steps
Time: See Training Plan - Set goals of contacts/sending messages for the next 3 months
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

The methodologies to be used by the trainer will be
demonstration, exhibition, and/or active, promoting
whenever possible the active methodology.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 55