Page 757 - Get_Training_Catalogo_presencial_2026

ORGANISING AND MANAGING EVENTS 07 | Gestão
07 | Management
Requirements
No Requirements

In the current corporate world, it is necessary to organise many different types of events as an integral part of marketing strategies within
companies. The task of organising an event requires hard work and great responsibility. With this training course, trainee will be able to
carry out, organise and manage any type of event.

CONTENTS
OBJECTIVES
Module 1 - General Context of Events
At the end of this training, trainees should be able to - Concept of Event
efficiently identify and distinguish different types and stages - Objectives of Event
of event planning; to recognise the importance of technical - Types of Events
knowledge for an organisation and to manage successful - Event Partners
events; to plan an event based on the knowledge and - Stages in Organising Events
techniques acquired.
Module 2 - Event Planning
- General Planning Check-list
ADDRESSEES - Supplying and Managing Resources
- Logistics Planning
Marketing and events organisation professionals; everyone - Budgets
who intends know more on the area of organising and - Advertisement
managing events. - Catering, Decoration and Entertainment

Module 3 - Creating Budgets for Events
- Analysing Costs and Profits
- Hiring Suppliers
- Calculating Margins
- Budget Control
- Presenting Budgets to the Client
- Negotiation Techniques
Module 4 - Marketing Events
- Marketing and Creative Advertising of Events
INFORMATION - New Technology to Support Advertising of Events
Hours: 40h
Time: See Training Plan Module 5 - Coordinating and Assessing Events
Material Delivered: Training Support Material - Control and Coordination Tools
Training: Attendance Required - Types of Assessment
Regime: Working Hours / Post-Working Hours
Module 6 - Raising Supports and Sponsors
- Types of Support and Sponsorship
- Negotiation Tools and Techniques for Raising Sponsors
- Funding Request Projects
METHODOLOGIES
Module 7 - Relation with Media and Events
Methodologies used by the trainer will be - News-Event
expository, demonstrative and/or active, favouring - Instruments to Communicate with Journalists - Press Release, Press Kit,
the latter whenever possible. Interview, Press Conference, Press Clipping

Module 8 - Event Protocol
- Meet and Greet
- Precedence
- Table Protocol
- Dress-Code

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