Page 327 - Get_Training_Catalogo_presencial_2026

INTRODUCTION TO MARKETING 04 | Área Comercial
04 | Commercial Area
Requirements
No Requirements

As production capacity increases, supply grows and one gets to the sales stage. Rising levels of supply dictate a different attitude and that is
when the sales approach centred on customer emerges. The definition of marketing strategies is a process that allows companies to focus
their resources on emergent opportunities, aiming the rise of sales and the competitive advantage towards other companies.

CONTENTS
OBJECTIVES
Module 1 - Introduction
At the end of this course, trainees should have acquired - Concept of Marketing
current marketing skills, which will be used as analysis - Strategic and Operational Marketing
and implementation tools in a successful commercial
management.
Module 2 - Marketing Mix Policies
- Product
ADDRESSEES - Pricing
- Distribution
All professionals or future professionals who perform - Communication
functions which require sales techniques; professionals with
customer service responsibilities; marketing professionals;
sales managers and sales representatives; everyone Module 3 - New Products Development Process
interested in the area. - Lifecycle of Products
- Brands, Models and Packages
- Real Quality and Quality Perceived by Customers
- The Importance of Product Design
Module 4 - Pricing Strategies
- Relationship between Pricing and Lifecycle of Products
- Strategies Associated with Pricing
- Discounts, Offers and Promotions
Module 5 - Distribution Strategies
- The Importance of Distribution as a Marketing Variable
- Management of Distribution Channels
INFORMATION Module 6 - Communication Strategies

Hours: 40h - Means of Communication in Marketing
Time: See Training Plan - Advertising
Material Delivered: Training Support Material - Public Relations
Training: Attendance Required - Sales Force
Regime: Working Hours / Post-Working Hours - Direct Marketing
- Promotion Strategies
- Merchandising Management

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 9