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COMPANY IMAGE VIA TELEPHONE                                                       04 | Área Comercial
                                                                                           04 | Commercial Area
         Requirements
         No Requirements







          Customers appreciate clarity and quickness in service and, therefore, they relate the image of a successful company with those who
          respond promptly.






                                                            CONTENTS
             OBJECTIVES
                                                            Module 1 - Employees Responsibilities on the Company Image
             At the end of this training course, trainees will be able to   - Image Components
             understand the importance of telephone service for the   - Internal Constraints
             image of the organization; to recognise the advantages and   - Communication as a Tool to an Adequate Provision of Services
             disadvantages of speaking on the phone; to identify the
             stages and the main obstacles of attending customers by   - Internal and External Customer
             phone.
                                                            Module 2 - Inter-individual Communication
                                                             - Procedure at the Level of Emission, Transmission, Reception and Control
             ADDRESSEES                                      - Motivating Standards that Support and Inhibit Communication

             Telephone operators, commercials, receptionists,   - What to Inform: Relevant and Irrelevant Information
             secretaries, administrative staff, vendors, sales assistants,   - How to Inform: Importance of Gestures, Voice, Physical Attitude
             civil servants, trainers; anyone interested on the subject.  - Know How to Listen
                                                             - Telephone Communication Skills

                                                            Module 3 - Identification of Barriers to Telephone Communication
                                                             - Making Phone Calls and Answering the Phone
                                                             - Initial Contact
                                                             - Voice
                                                             - Diction
                                                             - Identification of the Interlocutor Needs
                                                             - Control of the Situation
                                                             - Transferring Calls
                                                             - Taking Messages
                                                             - Complaints and Dealing with Customer Complaints
                                                             - Consensual Solutions
             INFORMATION
                                                            Module 4 - Fundamental Mechanisms of Human Behaviour
             Hours: 20h
             Time: See Training Plan                         - Motivation and Frustration
             Material Delivered: Training Support Material   - Aggressiveness
             Training: Attendance Required                   - Passivity
             Regime: Working Hours / Post-Working Hours      - Manipulation
                                                             - The Characteristics of Assertive Behaviour
                                                             - Phone Call Simulation

             METHODOLOGIES

             Methodologies used by the trainer will be
             expository, demonstrative and/or active, favouring
             the latter whenever possible.
















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