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PUBLIC RELATIONS - VEHICLE FOR
THE COMPANY IMAGE 04 | Área Comercial

04 | Commercial Area
Requirements
No Requirements

Public Relations function aims to increase the credibility of the company, its goods and services, as well as to keep the company’s
employees well informed about the company activities, contributing to its development. The communications representative should also be
able to grow a sense of belonging and to encourage the exchange of values shared among employees.

CONTENTS
OBJECTIVES
Module 1 - Practicing Public Relations, Concepts and Goals
At the end of this training course, trainees should be able - Public Relations
to recognise the importance of public relations as a tool - Public Affairs Department
to internally and externally improve the company social - Public Relations and Media
acceptance; to relate public relations with the organization
image and entrepreneurial protocol; to understand - Compliance with Established Standards
communication as a public relations tool.
Module 2 - Importance of the Organizational Image
- Recognizing the Competencies of the Function
ADDRESSEES - Recognizing the Basic Requirements of Protocol Standards

All professionals performing or who will perform public - Protocol Standards
relations functions, within the several intervention areas of
the organization. Module 3 - General Rules to Plan and Organize Social Events
- Social Etiquette
- Courtesy Rules and Good Manners
- Promotional and Business Gifts
- Organization, Management and Public Relations
- General Rules to Plan and Organize Social Events
- Receptions, Business Meetings, Establishment Ceremonies, Tours,
Formal/Informal Meals

INFORMATION

Hours: 16h
Time: See Training Plan
Material Delivered: Training Support Material
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 15