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PUBLIC RELATIONS AND CORPORATE
AND STATE PROTOCOL 01 | Funções de Suporte Administrativo

01 | Administrative Support Functions
Requirements
No Requirements

In a world in constant change, it is essential to acquire competences at the level of public relations and corporate and state protocol
behaviour. Public relations is a function that helps to establish and keep mutual lines of communications, understanding, acceptance and
cooperation between the company and respective audiences and helps administration to keep updated on public opinion and ready to
respond before it.

CONTENTS
OBJECTIVES
Module 1 - Public Relations
At the end of this training course, trainees should be able to - Definition of Public Relations
identify the necessary skills to develop activities related with - Characteristics of Public Relations
public relations and corporate and state protocol.
Module 2 - Internal and External Public Relations
ADDRESSEES - Objective of Internal Public Relations
- Internal Audiences
Management assistants; public relations, secretaries, - Different Categories of Internal Public Relations
receptionists and everyone interested on this subject.
- Instruments of Internal Public Relations
- Factors that Contribute to a Company Public Image
- Categories of External Public Relations
- Achieving Success in Seminars
- Rules to Assure Success at a Fair or Exhibition
- Rules to Host Visitors

Module 3 - Relations with Media
- Instruments of Relation with Media
- Effective Press Meeting
- Press Meeting Place
- Press Lunch; Press Place; Press Travel
- Correcting a Press Note

Module 4 - Public Relations Program
- Analysis of Targets and Objectives
- Determining Budget
INFORMATION - Programming Method
Hours: 30h - Meetings and Respective Importance
Time: See Training Plan - Types of National and International Meetings
Material Delivered: Training Support Material - Report and Respective Importance
Training: Attendance Required - Requirements to Elaborate a Report
Regime: Working Hours / Post-Working Hours
Module 5 - General Principles of an Accreditation System and Practical
Application
- How to Conduct a Press Conference
- General Principles of an Accreditation System and Practical Application
METHODOLOGIES - Structure of a Press Conference

Methodologies used by the trainer will be - Travelling and its Organisation
- Official Receptionn
expository, demonstrative and/or active, favouring
the latter whenever possible. Module 6 - European Code of Professional Conduct in Public Relations

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