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BUSINESS AND INSTITUTIONAL COMMUNICATION 05 | Foro Comportamental
05 | Behavioural Context
Requirements
No Requirements

Business communication is fundamental in the good functioning of any organization. Therefore, it is essential to know what is necessary
to be able to define an efficient communication strategy, taking into consideration the goal of communication, available resources and the
company reputation.

CONTENTS
OBJECTIVES
Module 1 - Institutional Communication
At the end of the training course, trainees will be able to - Fundamentals
develop specific skills to manage and motivate teams; - Factors Affecting Communication
to promote an active methodology, through the adoption - Communication Actions
of interactive pedagogical techniques and to build trust
relationships with the employees. - Different Communication Supports
- Personal Characteristics
- Advantages and Disadvantages
ADDRESSEES - When to Use
- Practical Application to Services Organizations
Trainers, managers, leaders and other professionals
intending to improve skills in the area of communication; - Physical and Psychological Communication Scheme
everyone who wish to optimise personal and professional - Active Listening Techniques in Interpersonal Situations
performances in the area.
Module 2 - Internal Communication
- Internal Diagnosis
- Factors Affecting Internal Communication
- Types and Styles of Internal Communication
- Communication Supports (Oral, Written, Audiovisual and Electronic)
- Communication Attitudes
- Assertiveness vs Attack, Escape or Manipulation
- Conflicts and Problems in Interpersonal Relationships
Module 3 - Communication Plan
- Institutional Goals vs Communication
- Communication Strategies
- SWOT Analysis
INFORMATION - Identification of Target Audiences
Hours: 40h - Communication Fundamentals
Time: See Training Plan - Budgets
Material Delivered: Training Support Material - Assessment and Control
Training: Attendance Required
Regime: Working Hours / Post-Working Hours

METHODOLOGIES

Methodologies used by the trainer will be
expository, demonstrative and/or active, favouring
the latter whenever possible.

ANGOLA +244 225 400 399 | www.get-ao.com ∙ PORTUGAL +351 244 820 630 | www.get-pt.pt ∙ MOÇAMBIQUE +258 857 367 374 | www.get-mz.com 27